When TxDOT’s Teen Click It or Ticket wanted to refresh their popular “Wrecked Truck” outreach, I proposed adding an experiential audio component. Let high schoolers don headphones and ride along that fateful morning the truck blew a tire and rolled 3 times. And, when the dust has settled, let them hear the release of the seatbelt that saved their life. It’s a directional audio experience — wear headphones to get the full effect.

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